The co-owners of Tempt, who took over ownership of a struggling restaurant, needed a completely new business identity. The previous owner & chef did not market the restaurant effectively. So the new owners’ first priority was to overcome negative perception and help show their new potential customers that the restaurant was completely different than before. They needed to do this by developing and gaining trust in their local market.
We created all-new branding, which included a new logo design that would help them distinguish and distance themselves from the previous owner’s negative reviews. Then we set up and managed all new social media platforms. Next we developed a brand new website with professional photography. After the executive chef created new menu items, a printed dining menu was designed and printed. This helped give the restaurant customers a new experience.
Finally, we established a marketing strategy to help the owners achieve their goals. That strategy included reputation and review management, as well as digital marketing. The new reviews generated were crucial in establishing a new perception of the restaurant.
In the first three months, the restaurant has increased its revenue by over 30%. We worked with them side-by-side and helped them establish consistent cash flow. His business development services helped to establish and maintain a positive direction for the restaurant to succeed. We continue to work with them on further developing and growing their restaurant.