PROPOSAL FOR
My Salon
Belleair Bluffs
WEBSITE
Design & Development
What would it look like if you could turn more of your website visitors into actual sales? And how would it look if you could greatly increase the perceived value of your business? What kind of impact would that have on your business every year?
Every company needs a website that accurately reflects the business it’s serving. A website acts as your virtual sales rep 24 hours a day, 7 days a week. If your website isn’t mobile-friendly, is outdated, or more importantly, doesn’t convert visitors into leads or clients, it’s costing your business money.
Palm Island Creative will design and develop a high-end, luxury website that will include the following:
— Design Consultation
— Custom Unique Design
— Cohesive with Branded Color Palette
— Mobile-Friendly Design
— User-Friendly Layout
— Content Creation
— Photo Selection & Curation
— Social Media Integration
— Image Optimization
— Online Inquiry Form
— Google Analytics Integration
— Hosting & Monthly Maintenance
In addition, the website will include the following specific solutions for My Salon – Belleair Bluffs:
— Local Search Engine Optimization (SEO)
— Online Booking & Scheduling
— Product Ecommerce Solution
— Payment Portal Integration
— Square List of Services/Pricing Setup
Also, you’ll receive a website redesign with every continuous 24 months of service. This ensures that your website stays up-to-date with new technologies and grows with your business.
Website Hosting
A large part of Google’s ranking factor is the speed of your website. Most websites are hosted on a shared hosting platform, which means many websites can physically reside on the same server. This is one reason why they are cheap. However, this greatly reduces the performance of your website and can adversely affect your Google ranking and, more importantly, the user experience.
With Palm Island Creative, your site gets its own dedicated resources that are completely independent of any other site. Our hosting option also has a content delivery network (CDN) which greatly improves performance by loading images and page components much faster. This allows your site to be more Google search-friendly., which means your site is more likely to be found when someone searches the Internet. It also gives your visitor’s a better user experience while on your website, thus increasing the ability to turn them into actual paying customers.
Also included are 24/7 security monitoring, nightly backups, and unlimited support.
Website Maintenance
Every website needs to be maintained in order to continue to run smoothly. Components of your site can become outdated and be susceptible to security issues. If you don’t properly maintain the site, problems can arise such as your website being hacked or website downtime.
Preventative maintenance is imperative in keeping your website running at peak performance. We will provide 24/7 security monitoring and update all components of the website as needed. We will also generate daily backups of the entire website and provide a monthly report for your site.
Search Engine Optimization (SEO)
Palm Island Creative will create pages that will target specific search terms on Google (ex. “Hair Salon Belleair Bluffs”, “Largo Beauty Salon”, etc.). These pages are built behind the scenes and do not appear on your website where people can access the pages through the main menu. They are accessed either through Google search or digital marketing campaigns, such as a newsletter or Facebook ad.
Because these are unique pages specifically built for custom lead generation, they generate specialized content that can be used as an additional ranking factor for Google. This helps produce revenue from your website that will essentially pay for itself. We will work with you one-on-one to come up with the best search terms.
Professional Photography
When it comes to successfully marketing and promoting your business, professional images are a vital resource. The images you use on your website, social media, and marketing pieces are an integral part of your brand.
Palm Island Creative will provide professional high-quality professional photography that will communicate a personable online experience. We will also optimize images so that they will help your website get found in the search results, as well as image searches. This will ensure that your brand and business stand out among other local competitors.
DIGITAL MARKETING
Email Marketing
With the enormous popularity of social media, you might find it surprising that email marketing remains the most effective way to nurture leads and increase customer loyalty. These email campaigns target specific audiences and generate leads much faster than social media alone. However using emails, social media, and even search engine optimization together, your campaigns have a considerably higher chance of turning visitors into actual customers. Thus accomplishing the all-important return on investment (ROI).
Palm Island Creative will work with you one on one to develop an email marketing campaign to include promotional emails and/or a newsletter. We will also grow and maintain an email list through our lead generation software. We will also develop a branded email template customized to your business.
Social Media Marketing
The goal of social media marketing is to engage with your audience or customers and help them better understand your brand and services. By doing this, it helps create trust in your business. This trust is incredibly beneficial and imperative to your business growth. Social media marketing helps businesses:
— Increase brand awareness
— Build engaged communities
— Establish trust in your brand
— Sell products and services using commerce solutions
— Provide customer service on social media platforms
— Advertise products and services to target audiences
Palm Island Creative will set up and maintain accounts for the following social media platforms. We will also provide branded content creation with 1 to 2 posts per week on social media platforms. These posts are separate from the daily fun and informative posts that you and your staff would make. These posts are targeted to weekly specials, promotions, etc. This includes hash-tagging for client attraction and the growth of your account.
— Google My Business
— Instagram
— Facebook
— Twitter
— Yelp
— and more
Customer Review Strategy
It’s no secret that online reviews have a major impact on potential customers. These reviews play an integral role in the success of your business. And they are necessary to maintain your company’s image, which directly affects sales.
Palm Island Creative will create a customer review system that will seamless integrate into your daily operation. The strategy will give your customers an easy and convenient way to boost your review ratings and Google, Facebook, Yelp, and more.
Reputation Management
The goal of online reputation management is to generate positive feelings and opinions about your brand and company, while also handling any negative reviews or comments that may surface. All of this is done with the purpose of building trust which in turn increases sales.
Palm Island Creative will monitor your online presence monthly to improve your online reputation. We will work with you to gain more positive reviews, as well as professionally handling any negative reviews.
INVESTMENT
Often the biggest hurdle your business faces in growing is the initial investment. Most web design companies charge everything upfront. The entire upfront investment, which is often unaffordable, prevents many businesses from reaching their potential because it puts additional stress on your cash flow.
To make it more affordable and help your business actually grow, the pricing is set up on a monthly basis. No upfront investment. This means we can grow your business faster with the increased revenue that we generate for you.
But the most important thing is that you can continue to run your everyday business without taking on any more work. And you won’t have the stress of trying to figure out web design, marketing, and frustrating technical issues. All of this takes you away from what you went into business for. We’ll take care of everything.
Booking just one new customer that our services produce could more than pay for the investment for the monthly services. But going forward, that same customer has the potential to grow your business exponentially.
Success is never accidental.
Choose one or more of the services that best fits your business needs.
WEBSITE INVESTMENT
Includes:
— Design & Development
— Website Maintenance
— Website Hosting
— Search Engine Optimization
— Professional Photography
AND
— Unlimited monthly content revisions
$300 per month
DIGITAL MARKETING INVESTMENT
Includes:
— Email Marketing
— Social Media Marketing
— Customer Review Strategy
— Reputation Management
$450 per month
ALL INCLUSIVE PRICING
Includes:
— All Website Options
— All Marketing Options
$700 per month
AGREEMENT
We serve our clients by providing customized solutions that will exceed their expectations.