Palm Island Creative will design and develop a high-end online shopping experience for Kleinfeld Bridal accessories. We will also provide digital marketing services that will entice shoppers to this online experience for brides.
Palm Island Creative will design and develop a luxury online shopping experience for Kleinfeld Bridal. One option for this will be a standalone e-commerce website that can be linked from kleinfeld.com in various ways. The e-commerce website will be branded in keeping with the current high-end luxury look that Kleinfeld’s website currently has.
This option has various advantages that can be utilized with digital marketing and search engine optimization. However, another option is that the online shopping experience can also be integrated into Kleinfeld’s current website.
As part of the e-commerce shopping site, we will provide unlimited updates to add new products and update images monthly.
Online e-commerce website example:
Ellen Hunter NYC
Note: This site is in its final stages before being launched.
Includes the following:
- Design Consultation
- Custom Unique Design
- Cohesive with Company Branding
- Mobile-Responsive Design
- User-Friendly Layout
- Content Creation
- Photo Selection & Curation
- Social Media Integration
- Image Optimization
- Online Forms
- Google Analytics Integration
- Hosting & Maintenance
- Domain Name Registration
- And more
Also, you’ll receive a website redesign with every continuous 30 months of service. This ensures that your website stays up-to-date with new technologies and grows with your business.
Every website needs to be maintained in order to continue to run smoothly. Components of your site can become outdated and be susceptible to security issues. If you don’t properly maintain the site, problems can arise such as your website being hacked or website downtime.
Preventative maintenance is imperative in keeping your website running at peak performance. We will provide 24/7 security monitoring and update all components of the website as needed. We will also generate daily backups of the entire website and provide a monthly report for your site.
A large part of Google’s ranking factor is the speed of your website. Most websites are hosted on a shared hosting platform, which means many websites can physically reside on the same server. This is one reason why they are cheap. However, this greatly reduces the performance of your website and can adversely affect your Google ranking and, more importantly, the user experience.
With Palm Island Creative, your site gets its own dedicated resources that are completely independent of any other site. Our hosting option also has a content delivery network (CDN) which greatly improves performance by loading images and page components much faster. This allows your site to be more Google search-friendly., which means your site is more likely to be found when someone searches the Internet. It also gives your visitor’s a better user experience while on your website, thus increasing the ability to turn them into actual paying customers.
Also included are 24/7 security monitoring, nightly backups, and unlimited support.
Images are an integral part of your brand. Professional, high-quality photos will communicate a high-end, luxury business. A business that potential customers will want to work with. You have to be selective in choosing the right photos that align with the “image” that your brand projects.
Palm Island Creative will curate all images on your website to help establish and maintain a professional, luxury brand. This will ensure that your brand and business stand out among other bridal companies.
Palm Island Creative will create pages that will target specific search terms on Google (ex. “New York Bridal Accessories”, “Miami Wedding Hair Accessories”, “Bridal Accessories in Boston”, etc.). These pages are built behind the scenes and do not appear on your website where people can access the pages through the main menu. They are accessed either through Google search or digital marketing campaigns, such as a newsletter or Facebook ad.
Because these are unique pages specifically built for custom lead generation, they generate specialized content that can be used as an additional ranking factor for Google. This helps produce revenue from your website that will essentially pay for itself. We will work with you one-on-one to come up with the best search terms.
With the enormous popularity of social media, you might find it surprising that email marketing remains the most effective way to nurture leads and increase customer loyalty. These email campaigns target specific audiences and generate leads much faster than social media alone. However using emails, social media, and advanced search engine optimization together, your campaigns have a considerably higher chance of turning visitors into actual customers. Thus accomplishing the all-important return on investment (ROI).
Palm Island Creative will work with you one on one to develop an email marketing campaign to include promotional emails This will promote the new shopping experience and entice potential shoppers to shop & buy online. We can also grow and maintain an email list through our lead generation software.
When it comes to successfully marketing and promoting your business, professional images are a vital resource. The images you use on your website, social media, and marketing pieces are extremely important when it comes to making a first impression.
We can provide professional high-quality product images that will communicate a luxury online shopping experience. We will also optimize images so that they will help your website get found in the search results, as well as image searches.
Professional product and bridal image examples:
Ellen Hunter NYC
Product photography with and without models.
Couture Bridal Photography Collection
Bridal & wedding photography from styled shoots and actual weddings.
Often the biggest hurdle your business faces in growing is the initial investment. Most web design companies charge everything upfront. The entire upfront investment, which is often unaffordable, prevents many businesses from reaching their potential because it puts additional stress on the cash flow.
To make it more affordable and help your business actually grow, the pricing is set up on a monthly basis. This means your website can grow your business faster with the increased revenue that it generates.
But the most important thing is that you can continue to run your everyday business without taking on any more work. Palm Island Creative will take care of everything.
— Design & Development
— Site Maintenance
— Image Curation
— Unlimited monthly product uploads & revisions
— Search Engine Optimization (SEO)
— Email Marketing
— All E-commerce Shopping Options
— All Digital Marketing Options
— Professional Image Editing
— Image Optimization
Professional photography does not include model and/or location fees.