PROPOSAL FOR
Elite Education & Business Consulting
We serve our clients by providing customized branding and design solutions that will exceed their expectations.
OVERVIEW
With the purpose to attract new clients, Palm Island Creative will design and develop a one-page website that will promote your new consulting business. The site will include an online payment portal and landing page for collecting emails for future marketing campaigns.
We understand what your business goals are. And in order to achieve those goals, we understand that this is the first step in many to achieving your goals. That’s why were dedicated to working with you step-by-step.
It takes time and a specific strategy to develop your unique business. So as a business, we don’t develop sites and then leave you to wonder what to do next. We work with all of our clients one-on-one on a monthly basis to guide their business in the right direction.
WEBSITE
Design & Development
What would it look like if you could turn more of your website visitors into actual sales? And how would it look if you could greatly increase the perceived value of your business? What kind of impact would that have on your business every year?
Every company needs a website that accurately reflects the business it’s serving. A website acts as your virtual sales rep 24 hours a day, 7 days a week. If your website isn’t mobile-friendly, is outdated, or more importantly, doesn’t convert visitors into leads or clients, it’s costing your business money.
Palm Island Creative will design and develop a high-end website that will focus on your target market. It will feature a payment portal and a landing page to collect emails for future marketing campaigns. It will also include the following:
- Design Consultation
- Custom Unique Design
- Mobile-Friendly Design
- User-Friendly Layout
- Online Payment Portal
- Email Collection Landing Page
- Search Engine Optimization (SEO)
- Content Creation
- Photo Selection & Curation
- Image Optimization
- Unlimited Monthly Updates
- Online Inquiry Form
- Domain Name Registration
- Site Hosting
- Site Maintenance
- 24/7 Site Monitoring & Security
Also, you’ll receive a website redesign with every continuous 24 months of service. This ensures that your website stays up-to-date with new technologies and grows with your business.
Website Maintenance
Every website needs to be maintained in order to continue to run smoothly. Components of your site can become outdated and be susceptible to security issues. If you don’t properly maintain the site, problems can arise such as your website being hacked or website downtime.
Preventative maintenance is imperative in keeping your website running at peak performance. We will provide 24/7 security monitoring and update all components of the website as needed. We will also generate daily backups of the entire website and provide a monthly report for your site.
Note: Website Maintenance is included with your website package.
Website Hosting
A large part of Google’s ranking factor is the speed of your website. Most websites are hosted on a shared hosting platform, which means many websites can physically reside on the same server. This is one reason why they are cheap. However, this greatly reduces the performance of your website and can adversely affect your Google ranking and, more importantly, the user experience.
With Palm Island Creative, your site gets its own dedicated resources that are completely independent of any other site. Our hosting option also has a content delivery network (CDN) which greatly improves performance by loading images and page components much faster. This allows your site to be more Google search-friendly., which means your site is more likely to be found when someone searches the Internet for products or services that you offer. It also gives your visitor’s a better user experience while on your website, thus increasing the ability to turn them into actual paying customers.
Also included are 24/7 security monitoring, nightly backups, and unlimited support.
Note: Hosting is included with your website package.
Search Engine Optimization (SEO)
Palm Island Creative will target specific search terms on Google (ex. “New Orleans Business Consulting”, “NOLA Minority Business Consulting”, etc.). These pages are built behind the scenes and do not appear on your website where people can access the pages through the main menu. They are accessed mainly through Google organic searches. However, they can also be utilized with digital marketing campaigns, such as a newsletter or Facebook ad.
Because these are unique pages specifically built for custom lead generation, they generate specialized content that can be used as an additional ranking factor for Google. This helps produce revenue from your website that will essentially pay for itself. We will work with you one-on-one to come up with the best search terms.
Note: SEO is included with your website package.
Timeframe
Based on the services you are requesting at this time, we are estimating the timeframe as follows:
DESIGN
Set up hosting platform and creating the website
10-12 business days
DEVELOPMENT
Integrating the online payment portal and landing page with email collection
3-4 business days
MARKETING
You will not get new customers simply because you have a new website.
So after your website is built, THEN WHAT?
At Palm Island Creative, we don’t just build you a beautiful, modern website and then leave you. Your website is only one of many working parts that grow your business. That’s where we are different from other companies that only offer web design. We continue to work with you long after the website is complete.
Marketing is another essential component to the growth of your business. Without it, your website and business will never be found. We can develop and implement a customized digital marketing strategy to include social media, email campaigns, and more.
Your website development and marketing strategy, along with other components such as branding, work together seamlessly to grow your business.
Social Media Marketing
The goal of social media marketing is to engage with your audience or customers and help them better understand your brand and services. By doing this, it helps create trust in your business. This trust is incredibly beneficial and imperative to your business growth. Social media marketing helps businesses:
- Increase brand awareness
- Build engaged communities
- Establish trust in your brand
- Sell products and services using commerce solutions
- Provide customer service on social media platforms
- Advertise products and services to target audiences
Palm Island Creative will set up and maintain accounts for the following social media platforms. We will also provide branded content creation with 2 to 3 posts per week on social media platforms. This includes hash-tagging for client attraction and the growth of your account.
- Google My Business
- Yelp
- and more
Note: Social Media Marketing is included with your marketing package.
Email Marketing
With the enormous popularity of social media, you might find it surprising that email marketing remains the most effective way to nurture leads and increase customer loyalty. These email campaigns target specific audiences and generate leads much faster than social media alone. However using emails, social media, and even search engine optimization together, your campaigns have a considerably higher chance of turning visitors into actual customers. Thus accomplishing the all-important return on investment (ROI).
Palm Island Creative will work with you one on one to develop an email marketing campaign to include promotional emails and/or a newsletter. We will also grow and maintain an email list through our lead generation software. We will also develop a branded email template customized to your business.
Note: Email Marketing is included with your marketing package.
SUMMARY
Having an up-to-date, high-performance website is essential for business. The built-in search engine optimization strategy (SEO) will put your website to work and increase your potential to convert visitors into actual customers. And the website maintenance and hosting will keep everything running smoothly.
Booking just one new customer could more than pay for the investment for the monthly services. But going forward, that one same customer has the potential to grow your business exponentially.
Success is never accidental.
INVESTMENT
Often the biggest hurdle your business faces in growing is the initial investment. Most web design companies charge everything upfront. The entire upfront investment, which is often unaffordable, prevents many businesses from reaching their potential because it puts additional stress on the cash flow.
To make it more affordable and help your business actually grow, the pricing is set up on a monthly basis. This means your website can grow your business faster with the increased revenue that it generates.
But the most important thing is that you can continue to run your everyday business without taking on any more work. And you won’t have the stress of trying to figure out web design and frustrating technical issues, which takes you away from being a business consultant. Palm Island Creative will take care of everything.
WEBSITE INVESTMENT
Includes:
— Design & Development
— Website Maintenance
— Website Hosting
— Search Engine Optimization
$175 per month
MARKETING INVESTMENT
Includes:
— Social Media Marketing
— Email Marketing
$350 per month
ALL INCLUSIVE PRICING
Includes:
— All Website Options
— All Marketing Options
$500 per month