PROPOSAL FRAMEWORK
With the increased business that we generate, our services essentially pay for themselves.
Our proposal framework offers clients the choice between “Website Only” or “Website + Digital Marketing” options. This approach allows clients to make informed decisions based on their specific needs and budget. By providing these options, we can cater to a diverse clientele, from startups seeking a basic web presence to established businesses requiring comprehensive digital solutions.
WEBSITE ONLY
Our Website-Only package is strategically designed to establish a robust digital presence for your business, laying the groundwork for sustainable growth and marketing expansion.
Design & Development
Imagine the impact on your business if you could convert more of your website visitors into actual paying customers. A captivating website is essential for every business, serving as your virtual sales representative 24/7. Palm Island Creative specializes in designing and developing high-end, luxury websites that not only captivate with their stunning aesthetics but also drive results.
Palm Island Creative will provide:
— Professional Design Consultation
— Brand-Aligned Design
— Responsive Mobile-Friendly Design
— User Experience (UX) Optimization
— ADA Compliance
— Engaging Content Creation
— Image Curation
— Advanced Image Optimization
— Seamless Social Media Integration
— Custom Online Inquiry Form Development
— Google Analytics Integration for Performance Tracking
— Blog Integration Available
— E-commerce Integration Available
— Hosting and Monthly Maintenance Services
AND
— Unlimited Monthly Content Updates & Revisions
Professional Photography & Image Curation
Professional quality images communicate a successful, well-managed enterprise. It’s essential to be discerning in your image selection to ensure they align with your brand’s values and aesthetic. Carefully curated visuals can enhance your marketing materials, website, and overall customer perception, ultimately contributing to a polished and trustworthy business image.
Palm Island Creative will provide professional photography services and curate high-quality stock image assets for your website, implementing a comprehensive visual content management strategy. This visual content management establishes and maintains your business’ brand identity. By implementing a cohesive visual strategy, your business will effectively differentiate itself, enhancing brand recognition and perceived value.
* Professional photography does not include model fees.
ADA Compliance
The Americans with Disabilities Act (ADA) is a civil rights law that prevents discrimination based on disability. While the original act didn’t include the internet, recently courts have increasingly interpreted this act to apply to websites and other online platforms, leading to lawsuits and penalties for non-compliance.
We will create an inclusive digital experience for all users that complies with all regulations of the ADA. By proactively addressing accessibility requirements, this will show a commitment to serving a diverse customer base as well as avoid potential legal issues.
Website Hosting
Website speed is a critical factor in Google’s ranking algorithm. While many websites opt for cheaper shared hosting platforms, which means there are multiple websites on one server, this choice can significantly hinder your site’s performance, negatively impacting both your Google ranking and user experience.
At Palm Island Creative, our premium hosting service provides your website with dedicated server resources, ensuring optimal performance independent of other sites. Our comprehensive package includes a Content Delivery Network (CDN), which significantly enhances your site’s speed and efficiency. This powerful combination not only boosts your search engine optimization (SEO) for improved Google rankings but also delivers an exceptional user experience, increasing the likelihood of converting visitors into loyal, paying customers.
Our commitment to your website’s success goes beyond performance. We provide peace of mind with 24/7 security monitoring, nightly backups, and unlimited support. Your investment secures a robust, secure, and high-performing online presence to drive your business forward.
Website Maintenance
Every website needs to be maintained to continue to run smoothly. Components of your site can become outdated and be susceptible to security issues. If you don’t properly maintain the site, problems can arise such as your website being hacked or website downtime.
Preventative maintenance is imperative in keeping your website running at peak performance. We will provide 24/7 security monitoring and update all components of the website as needed. We will also generate daily backups of the entire website giving you peace of mind.
WEBSITE + DIGITAL MARKETING
Our WEBSITE + DIGITAL MARKETING option is designed to accelerate the growth and success of your business. This strategic approach provides a complete solution tailored to meet the evolving needs of your business.
Email Marketing
Despite the widespread popularity of social media, email marketing remains the most effective strategy for nurturing leads and enhancing customer loyalty. Well-crafted email campaigns targeting specific audiences generate leads significantly faster than social media alone. However, by integrating email marketing with social media and search engine optimization (SEO), your campaigns have a substantially higher probability of converting visitors into customers.
We will develop a customized email marketing campaign that includes promotional emails that can include a company newsletter. Additionally, we’ll also design a custom-branded email template tailored specifically to your business. By delivering personalized content and exclusive offers directly to your customers, we aim to significantly strengthen brand loyalty and drive repeat business.
Social Media Marketing
The primary objective of social media marketing is to establish meaningful connections with your target audience or customers. This approach serves multiple purposes, including increasing brand awareness, promoting services and products, and fostering a sense of community around your business.
We will manage social media accounts for Google My Business, Instagram, Facebook, and other preferred platforms. We will also collaborate closely with you to develop and implement engaging, brand-consistent content across all platforms. Posts will showcase business’s services, as well as promote special events and exclusive promotions.
Brand Development
A brand is so much more than just a logo. It’s the visual identity of a business or product. Brand design and development is the process of how a business or product communicates its value and reputation to its targeted market. It’s how people perceive you when you’re not there. Essentially everything that you do, say or show that is associated with your business is your brand. It grows and evolves just as your business does.
Your brand identity uses specific elements to connect to your targeted market. Elements such as color, typeface, and geometric shapes all define your brand perception. The elements are used to build logos, letterhead, business cards, and other printed materials. We use these elements to shape your brand.
Palm Island Creative offers the following services:
— Brand Development
— Brand Identity
— Text-based Logo Design*
— Typography
— Color Palette
— Brand Style Guidebooks
*Full Graphic Logo Design – additional one time fee of $950
Print Design
Printed materials make an impact on your business. The quality of your materials can build both your brand quality and value. One of the most significant differences between print and web design is how people react to each. Holding something tangible in your hands such as a business card, brochure or magazine is a much different experience than seeing something on a screen.
Palm Island Creative offers print design that elevates your brand. Our services include designing and printing business cards, custom marketing materials, pricing guides, magazines, brochures, and menus. But more importantly, we can do this while maintaining your brand image and making you stand out from your competition.
*Print Design – additional fee of $100 per hour + printing costs.
Search Engine Optimization (SEO)
We will create various landing pages that target specific search terms on Google. These pages are built behind the scenes and do not appear on your website where people can access them through the main menu. Instead, they are accessed through Google search or digital marketing campaigns, such as newsletters or digital ads.
Our specialized lead generation pages are designed to create tailored content for your business. Not only do they attract potential customers but they also serve as a powerful ranking factor for Google’s search algorithms. Although results are not guaranteed, we typically rank our clients on the first page of their given search term.
Palm Island Creative will collaborate with you one-on-one to determine the most effective search terms for your business and industry.
Customer Review & Reputation Management
Online reviews and reputation are crucial in influencing consumer decisions and are critical to your business’s success. We’ll implement a customized customer review management system for key platforms like Google, Facebook, and Yelp. This strategic approach will streamline the review process, increase positive feedback, and position you to handle any negative reviews effectively.
Additionally, we will leverage positive customer reviews in our marketing strategy, prominently featuring client testimonials on your website and across your social media platforms. Authentic user-generated content is compelling evidence of your business’s excellence in customer service, significantly influencing potential clients’ decision-making processes.
INVESTMENT
A significant challenge in business growth is often the initial investment. Traditional web design firms typically require full payment upfront or a substantial deposit, usually 50% of the total cost, with the balance due upon project completion.
In contrast to traditional business models, we offer a flexible, subscription-based approach that eliminates the need for substantial upfront investments. Our monthly service structure will enable your business to effectively offset service costs through the additional business we generate.
Our approach focuses on building a mutually beneficial partnership with each of our clients. We are committed to ensuring that your business success directly drives our growth.
WEBSITE ONLY
Includes:
— Design & Development
— Professional Photography & Image Curation
— ADA Compliance
— Website Hosting
— Website Maintenance
AND
— Unlimited Monthly Content Updates
$350 per month
WEBSITE + DIGITAL MARKETING
Includes:
— Design & Development
— Professional Photography & Image Curation
— ADA Compliance
— Website Hosting
— Website Maintenance
— Unlimited Monthly Content Updates
AND
— Email Marketing
— Social Media Marketing
— Brand Development
— Print Design
— Search Engine Optimization (SEO)
— Review & Reputation Management
$1450 per month
AGREEMENT
