A Refined Dental Experience Shaped By Care & Connection
Featured Project
SoBro Dental
Project Highlights
Return On Investment (ROI)
Based On Industry Averages
Website Traffic Growth
In The First 4 Months After Implementing SEO & AI Search And Brand Marketing
Increase in New Website Visitors
In The First 4 Months
Increase In Organic Search Traffic
Increase In New Patient Inquiries
Originating From Organic Internet Search
Featured Project
SoBro Dental
Website Design & Development
A Modern Website Experience Inspiring Healthier Smiles
The SoBro Dental website was designed to feel calm, friendly, and modern from the very first moment a visitor arrives. The goal was to remove the cold, clinical feeling that many dental sites carry and instead create an experience that feels welcoming and approachable. Clean layouts, calming tones, and clear pathways guide visitors naturally toward learning about services and booking appointments.
The design emphasizes convenience and clarity. The homepage clearly explains SoBro’s services in organized sections that are easy to read and understand. Patients can quickly see that the practice provides preventive, general, restorative, and cosmetic services as well as same day emergency care. The navigation is flexible and easy to use, with helpful links that guide people to request an appointment, call the office, or access the for patients section where they can review FAQ’s and payment options.
The site was also built to be easy to use on any device and to help visitors become patients. Online scheduling and contact options are always easy to find, and navigation is simple so people can get to payment info, forms, and FAQs without digging. Behind the scenes, the site is structured for strong search performance, giving SoBro Dental better visibility in both traditional and AI-powered search.
The result is a polished online presence that reflects the level of care patients receive in person, helping more visitors feel comfortable choosing SoBro Dental as their neighborhood dental practice.
Brand Identity
A Welcoming Identity Inspired By Warmth & Care
The SoBro Dental brand was created to reflect the experience patients have in the practice every day. The goal was to present modern dentistry in a way that still feels warm, friendly, and connected to the neighborhood. The identity needed to communicate professionalism and clinical quality without feeling overly formal or cold.
The existing logo element was intentionally carried forward from the previous brand to keep a sense of continuity. Rather than starting over, the brand was refined and elevated. A calm color palette, clean typography, and simple layouts were developed to create a consistent online presence with a reassuring brand tone.
Many people feel nervous about going to the dentist, so we created a visual identity that helps them feel calmer, welcomed, and more at ease.
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Your passion is our purpose
Our work begins with serving our clients’ best interests. From there, we help them build their business with integrity and long-term sustainability in the pursuit of their passion.