Hair Accessories For Couture Sophistication
Featured Project
Ellen Hunter NYC
Project Highlights
Increase in Orders from Organic Search
Increase in Total Sales
Compared to the previous year
Increase in Total Users
Compared to the previous year
Pages ranked on page one of Google
including product pages, category collections, and editorial content.
Featured Project
Ellen Hunter NYC
E-commerce Development & Website Design
A Sophisticated Experience for a Luxury Brand
We’ve worked alongside Ellen for many years, guiding the brand with intention as it evolved from handcrafted bridal pieces into a refined, fashion-forward collection of luxury hair accessories and jewelry. As the collections and designs grew, the website evolved alongside them, becoming a natural extension of the brand rather than a conventional e-commerce storefront. Our ongoing goal has been to create a curated online experience that reflects the elegance, craftsmanship, and artistry behind each piece.
This latest e-commerce experience was designed to feel more like browsing a boutique than shopping a traditional online store. Editorial imagery establishes a fashion-forward tone and is complemented by detailed product views, allowing each piece to breathe. Curated collections and storytelling build emotional connection and credibility. Collection-driven navigation guides visitors through the brand in a natural, editorial way, encouraging exploration while supporting confident purchasing decisions.
Beneath the surface, the structure supports discoverability and long-term growth while remaining true to the brand’s luxury positioning. As technology continues to shift, we remain closely aligned with the brand, ensuring the experience stays current, elevated, and positioned at the forefront of her industry.
The result is a sophisticated brand experience that reflects Ellen Hunter NYC’s artistry, luxury, and fashion-forward identity.
Brand Identity
An Identity Guided by Quiet Confidence
While the Ellen Hunter NYC logo has remained consistent over the years, the brand surrounding it has evolved with intention. As the collections expanded beyond handcrafted bridal pieces into luxury hair accessories and jewelry, the visual identity was refined to reflect a more fashion-forward direction while preserving the recognition the logo had already established.
We intentionally evolved the brand color palette around the existing mark, introducing softly expressive hues of light blue selected to add a subtle sense of femininity and elegance while maintaining a polished, modern feel. This quietly confident palette supports the collection without overpowering it, reinforcing a clean, fashion-forward identity that translates seamlessly across both digital and print.
Although the changes were intentionally subtle, they resulted in a more elevated brand experience, strengthening visual cohesion, enhancing product presentation, and positioning the brand for continued growth within the luxury accessories space.
Visual Content
Editorial Imagery That Distinguishes the Brand
Visual content plays a central role in shaping the Ellen Hunter NYC experience. For this phase of the brand, our focus was on editorial-style professional photography that creates a sense of mood, scale, and fashion-forward presence throughout the site. These visuals set a tone that feels elegant yet approachable, inviting visitors to dream and envision the pieces as part of their own style.
Our work centered on showcasing the collection through a fashion-forward lens, with models adding context and presence. Curated editorial imagery was integrated throughout the website to complement the detailed product images supplied by Ellen, creating a seamless visual experience that naturally supports the buying journey.
Through editorial-styled visual content, the collections feel more approachable and relatable. By allowing clients to envision each piece as part of their own look, the imagery builds an emotional connection that supports confident purchasing.
A Curated Visual Content Collection For Ellen Hunter NYC
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Your passion is our purpose
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