Defining an Elevated Luxury Hair Experience
Featured Project
Cassondra Luxury Hair
Project Highlights
growth in unique page views
within a 30 day period
increase in average time on site
within a 45 day period
Featured Project
Cassondra Luxury Hair
Logo Design
A Logo That Blends Sophistication with Sentiment
Cassondra needed a logo that reflected the refined, luxury experience she is known for within the wedding industry. The mark needed to feel elevated and professional, while still carrying a sense of warmth and personal meaning that set her brand apart from others in her space.
We designed a timeless logo that balances sophistication with sentiment. The custom double “C” symbol represents both Cassondra and her daughter, honoring the family legacy at the heart of her business. Clean lines, thoughtful proportions, and restrained detailing ensure the mark feels elegant and enduring, while its deeper meaning creates an emotional connection that resonates with her high-end clientele.
The final logo serves as a refined symbol of both artistry and connection, aligning seamlessly with the elevated experience Cassondra provides every client.
Website Design
Design That Embodies a Luxury Vision
Cassondra needed a website that reflected the same elevated experience she delivers in person. Her digital presence needed to feel refined, modern, and intentional — immediately communicating professionalism, artistry, and trust to discerning clients.
We designed and developed a custom website that embodies her luxury vision from the first interaction. Clean layouts, sophisticated typography, and a carefully curated color palette create a calm, elegant experience, while full-width imagery showcases her work with confidence. Thoughtful spacing and subtle motion guide users naturally through the site, allowing the content to breathe and the brand to feel effortless. Fully responsive across all devices, the website delivers a seamless experience that mirrors the premium service Cassondra provides.
The final website serves as a digital extension of her brand, positioning Cassondra Luxury Hair as a polished, high-end choice for brides and editorial clients alike.
Brand identity
Defining a Distinctive Brand Identity
Beyond individual design elements, Cassondra needed a cohesive brand identity that felt consistent across every client touchpoint. The brand needed to communicate confidence, elegance, and intention — ensuring her audience experienced the same level of quality wherever they encountered her business.
We developed a refined brand identity system that brings cohesion to every aspect of the brand. Typography, color palette, imagery, and layout were thoughtfully aligned to create a unified visual language rooted in sophistication and restraint. Each element was chosen not only for aesthetics, but for how it supports the overall perception of professionalism and luxury. The result is a brand that feels intentional, memorable, and unmistakably elevated.
This cohesive identity strengthens brand recognition and reinforces the premium experience clients can expect at every stage of their journey.
Print Design
Print Design That Extends the Brand
To ensure Cassondra’s brand translated seamlessly beyond the screen, we designed a suite of print materials that carried the same refined tone and visual language as her digital presence. These materials needed to feel polished, purposeful, and aligned with the elevated standards of her brand.
We created print assets, including business cards and a brochure, that reflect the same thoughtful typography, restrained color palette, and elegant detailing found throughout the brand. Each piece was designed to feel tactile and considered, reinforcing professionalism while leaving a lasting impression. The print designed materials serve as a natural extension of the brand, supporting in-person interactions with the same level of sophistication.
Together, these materials reinforce trust, elevate perception, and ensure the brand feels consistent both online and offline.
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Your passion is our purpose
Our work begins with serving our clients’ best interests. From there, we help them build their business with integrity and long-term sustainability in the pursuit of their passion.