PROPOSAL FOR
With the increased business that we generate, our services essentially pay for themselves.
WEBSITE
Design & Development
Imagine the impact on your business if you could convert more of your website visitors into actual paying customers. A captivating website is essential for every business, serving as your virtual sales representative 24/7. Palm Island Creative specializes in designing and developing high-end, luxury websites that not only captivate with their stunning aesthetics but also drive results.
We will provide Cassondra Luxury Hair:
— Professional Design Consultation
— Brand-Aligned Design
— Responsive Mobile-Friendly Design
— User Experience (UX) Optimization
— Engaging Content Creation
— Image Curation
— Advanced Image Optimization
— Seamless Social Media Integration
— Custom Online Inquiry Form Development
— Google Analytics Integration for Performance Tracking
— Blog Integration Available
— E-commerce Integration Available
— Hosting and Monthly Maintenance Services
— Unlimited Monthly Content Updates & Revisions
Website Hosting
Website speed is a critical factor in Google’s ranking algorithm. While many websites opt for cheaper shared hosting platforms, which means there are multiple websites on one server, this choice can significantly hinder your site’s performance, negatively impacting both your Google ranking and user experience.
At Palm Island Creative, our premium hosting service provides your website with dedicated server resources, ensuring optimal performance independent of other sites. Our comprehensive package includes a Content Delivery Network (CDN), which significantly enhances your site’s speed and efficiency. This powerful combination not only boosts your search engine optimization (SEO) for improved Google rankings but also delivers an exceptional user experience, increasing the likelihood of converting visitors into loyal, paying customers.
Our commitment to your website’s success goes beyond performance. We provide peace of mind with 24/7 security monitoring, nightly backups, and unlimited support. Your investment secures a robust, secure, and high-performing online presence to drive your business forward.
Website Maintenance
Every website needs to be maintained to continue to run smoothly. Components of your site can become outdated and be susceptible to security issues. If you don’t properly maintain the site, problems can arise such as your website being hacked or website downtime.
Preventative maintenance is imperative in keeping your website running at peak performance. We will provide 24/7 security monitoring and update all components of the website as needed. We will also generate daily backups of the entire website giving you peace of mind.
DIGITAL MARKETING
Email Marketing
Despite the widespread popularity of social media, email marketing remains the most effective strategy for nurturing leads and enhancing customer loyalty. Well-crafted email campaigns targeting specific audiences generate leads significantly faster than social media alone. However, by integrating email marketing with social media and search engine optimization (SEO), your campaigns have a substantially higher probability of converting visitors into customers.
We will develop a customized email marketing campaign that includes promotional emails that can include a company newsletter. Additionally, we’ll also design a custom-branded email template tailored specifically to Cassondra Luxury Hair. By delivering personalized content and exclusive offers directly to your customers, we aim to significantly strengthen brand loyalty and drive repeat business.
Social Media Marketing
The primary objective of social media marketing is to establish meaningful connections with your target audience or customers. This approach serves multiple purposes, including increasing brand awareness, promoting services and products, and fostering a sense of community around your business.
We will manage social media accounts for Google My Business, Instagram, Facebook, YouTube, Yelp and other preferred platforms. We will also collaborate closely with you to develop and implement engaging, brand-consistent content across all platforms. Posts will showcase Cassondra Luxury Hair’s services, bridal hair styling lasses as well as promote special events and exclusive promotions.
Search Engine Optimization (SEO)
We will create various landing pages that target specific search terms on Google (e.g., “NewYork Bridal Hair Stylist,” “Bridal Hair Styling Course in Sarasota,” etc.). These pages are built behind the scenes and do not appear on your website where people can access them through the main menu. Instead, they are accessed through Google search or digital marketing campaigns, such as newsletters or digital ads.
Our specialized lead generation pages are designed to create tailored content for Cassondra Luxury Hair. Not only do they attract potential customers but they also serve as a powerful ranking factor for Google’s search algorithms. We will collaborate with you one-on-one to determine the most effective search terms for your business.
Customer Review & Reputation Management
Online reviews and reputation are crucial in influencing consumer decisions and are critical to your business’s success. We’ll implement a customized customer review management system for key platforms such as Google, Yelp, and other relevant sites. This strategic approach will streamline the review process, effectively increasing the quantity of new reviews and enhancing positive feedback. Additionally, it will position Cassondra Luxury Hair to proactively address and manage any negative reviews, ensuring a strong online reputation.
Additionally, we will leverage positive customer reviews in our marketing strategy, prominently featuring client testimonials on your website and across your social media platforms. Authentic user-generated content is compelling evidence of Cassondra Luxury Hair’s excellence in customer service, significantly influencing potential clients’ decision-making processes.
INVESTMENT
A significant challenge in business growth is often the initial investment. Traditional web design firms typically require full payment upfront or a substantial deposit, usually 50% of the total cost, with the balance due upon project completion.
In contrast to traditional business models, we offer a flexible, subscription-based approach that eliminates the need for substantial upfront investments. Our monthly service structure will enable Cassondra Luxury Hair to effectively offset service costs through the additional business we generate.
Our approach focuses on building a mutually beneficial partnership with each of our clients. We are committed to ensuring that your business success directly drives our growth.
WEBSITE ONLY
Includes:
— Design & Development
— Website Hosting
— Website Maintenance
— Unlimited Monthly Content Updates
$250 per month - CURRENT PLAN
WEBSITE + DIGITAL MARKETING
Includes:
— Design & Development
— Website Hosting
— Website Maintenance
— Unlimited Monthly Content Updates
AND
— Email Marketing
— Social Media Marketing
— Search Engine Optimization (SEO)
— Review & Reputation Management
ADD $275 per month
AGREEMENT
